generously agreed to support a campaign led by Thames Reach and supported by a
range of other charities, organisations, local authorities and health
specialists aimed at raising awareness of the impact of super-strength drinks on the
health of vulnerable men and women and reducing the availability of these
drinks through, for example, encouraging supermarkets and shops to stop selling
them and lobbying government to increase the price so that dependent drinkers
moved to cheaper, weaker brands.
"The campaign had achieved
some successes, but had stalled. Working with key people at Lexington
Communications our campaign strategy was refreshed and some key actions agreed
which involved attracting more cross-party political support, understanding more
about the health impact of these drinks to strengthen the case for urgent
action against them and renewed engagement with the representatives of the
drink companies to make the case for self-regulation.
"To develop a working
alliance to take the strategy forward, Lexington Communications were
instrumental in organising a highly successful summit which brought together
key representatives from charities, local authorities and the police from
different parts of the country including Brighton, Suffolk, Plymouth and the
London Boroughs of Lambeth and Tower Hamlets.
"We are very grateful to
Lexington Communications for so professionally giving structure to this event,
offering direct facilitation on the day and for continuing to work with us to
achieve the campaign’s objectives. It has been a great experience for us
so far and we hope that we can continue this relationship over a long period."
Jeremy Swain Chief Executive, Thames Reach