Thames Reach
Tuesday 21 November 2017
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Thames Reach email newsletter

Issue 21, May 2011 

Lifeline for the homeless – texting rough sleepers off the street

An interactive digital ad campaign is launching around London today which will use real rough sleepers to front the drive to encourage text donations to Thames Reach. The public are being asked to make a £2 text donation by texting ‘home’ to 70099.

The rough sleepers will be shown on digital billboards around London, donated by outdoor adverstising company Clear Chanel, that will be updated throughout the campaign with their progress and with comments from supporting social media (a Facebook page and Twitter feed) about the initiative.

Updates will also be posted on Facebook and Twitter from volunteers and staff at the charity about their work and how the donations are making a direct difference. Double Grammy Award winner Imogen Heap has also donated her latest song Lifeline to the cause.

The campaign was created and run for free, thanks to people from the business, creative and charity world donating their time, expertise and advertising space for free. Thames Reach has pledged to spend all the money raised on helping rough sleepers turn their lives around.

Homeless text poster

Please help us to continue supporting homeless and vulnerable people by donating to Thames Reach.

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