Just Eat campaign feeds almost 2,000 people experiencing isolation and poor health
The campaign run by Just Eat which launched in December 2020 has helped Thames Reach provide tasty and nutritious meals to almost 2,000 people experiencing social isolation and poor health
Prior to Christmas 2020. Just Eat, the well-known food outlet, in association with Social Bite, the organisation behind the Worlds Big Sleep Out in 2019, ran a fundraising campaign raising money to alleviate the growing problem of food poverty.
When ordering their takeaway, Just Eat customers were invited to donate a small sum on top of their order total to raise money to buy 200,000 Christmas meals for people in need across the UK. Thames Reach was one of fifteen charities selected to distribute the funds raised.
The campaign and the money raised exceeded expectations, and the charities quickly hit their target for the number of meals provided. With the help of some fantastic volunteers, Thames Reach staff across the organisation distributed 500 meals to people living alone and in food poverty over the Christmas period. This was particularly important this year, with the cancellation of festive meals and services, which are so important for people who live alone and in poverty.
But this is not the end of the story. Because the fundraising campaign was so successful, we have continued to provide meals and groceries to vulnerable and isolated people through January, February and March. In fact, we have distributed an additional 1300 meals to people in need. This couldn’t have been more timely, with the pandemic seriously affecting those who needed to self-isolate, but who didn’t have the kind of family support so many of us can rely on.
We want to say a big thank you to Just Eat and its customers, Social Bite and our partners, particularly The Good Eating Company, which provided really high-quality ready meals, and a huge thank you to our fantastic volunteers. They distributed the meals and offered a little Christmas cheer and a warm smile to everyone they met.